Marketing
Table of Contents
Overview
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
A business starts as an idea: a product or service provided to meet a need. Consumers and clients benefit from business ideas. But how do companies get their products and services in front of their audience?
Marketing.
Raising the visibility of an organization’s brand, products, and services is what marketers do.
When you recognize the logo of a company — that’s marketing.
The commercial ad online with the catchy jingle you can’t seem to forget─marketing, again.
As a marketing major, you’ll learn how to help organizations build their brand in ways that raise their profitability. Your courses will teach you how to study a business, understand its products and services, and develop online and offline approaches for promotion. Marketing uses innovative technologies, creativity, and business strategies to help organizations grow and evolve.
Looking for colleges that offer a major in Marketing?
Frequently Asked Questions
- Business Strategy
- Consumer Behavior
- Financial Accounting
- Marketing Management
- Marketing Research
- Macroeconomics
- Marketing Principles
- Microeconomics
To market products and services for a business, you’ll develop many skills that will help you assess the competition and what consumers want through surveys and panel interviews. The careers you can pursue are endless in this field. Here are some examples:
- Brand Management Marketing
- Digital Marketing
- Influencer Marketing
- Search Engine Marketing
- Visual Marketing
Each college or university has different requirements for their programs. Meet with your advisor for guidance on which courses will provide the best experience for your area of interest. Internships and special projects will strengthen your skills in marketing tactics, such as executing marketing campaigns and market research.
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